DFY was a grass roots influencer campaign designed to change the perception of rugby as an old-fashioned sport. A number of creative athletes took part in an urban rugby tournament which was showcased on social media and I worked on the shoot at Les Chaudronneries, an industrial warehouse space in Paris, directing the videography for the event. I also produced the video edit/motion graphics for each team – below is a teaser video of what was produced for social.